Two of Abu Dhabi’s most acclaimed and established golf brands now offering Partnership Programs for organisations to unlock a series of business and marketing benefits
Abu Dhabi Golf Club and Saadiyat Beach Golf Club are pleased to announce the launch of a new Partnership Program, offering organisations the opportunity to align with two of the region’s most established and preferred properties, unlocking a series of business and marketing benefits.
The golf clubs, which are managed by the world’s leading golf management company Troon, and created by the Tourism Development & Investment Company (TDIC), the master developer of major tourism, cultural and residential destinations in Abu Dhabi, have become central figures in Abu Dhabi’s evolution into one of the most innovative and progressive cities in the world.
The brands’ Partnership Program will create a select group of partners who will relish the opportunity to market their business to the 3,500 golf members and visitors who spend time at the clubs each week, including many of Abu Dhabi’s top-influencers who help make-up the 850-strong golf memberships.
The new program provides partners the opportunity to access preferential status across the clubs’ multiple amenities in golf, business, and leisure. In addition, strategically placed marketing assets in the shape of naming rights, branding and direct communications will help nurture the association.
Ed Edwards, Group General Manager, says: “We believe our new program is a unique proposition that can deliver far-reaching results and become a central piece for businesses looking to distinguish their business-development and internal-benefits program.
“Partnerships with two of Abu Dhabi’s most prolific venues is a distinct way with which to also promote business interests, whilst engaging with your clientele. Much like our recently launched Corporate Membership, we tailor our membership offerings to meet the exact needs of individual companies, whether that be a full scale private golf day, or activating and connecting with our exclusive client base.”
The program offers three partnership tiers all of which will be tailored to partners’ needs:
Group Partner is the top tier level, offering a range of premium benefits across both properties. Highlights include Official Group Partner status (one of only five covering both clubs), Corporate Membership rights granting partners access to the golf course for themselves, guests and clients, as well as a host of branding opportunities throughout the clubhouse and on-course including display banners and tee markers as well as a number of tables at key European Tour and Ladies European Tour events.
Partner will enjoy a wide-ranging partnership program at one of the two clubs, unlocking a series of rights that will provide a complete club-life experience, blending golf, leisure and business attributes. Benefits include naming rights to annual competitions across Abu Dhabi Golf Club and Saadiyat Beach Golf Club, on-course branding as well as a number of golf and leisure memberships for employees and stakeholders.
Corporate Partner caters for organisations looking to create a closer affiliation with the clubs and their exclusive client bases by offering a strategic benefits matrix that will allow for a longer-term benefits program. Corporate Partners can expect co-sponsor rights and activation opportunities at club competitions, team building activities as well as employee discount on food & beverage and more.
Abu Dhabi Golf Club is widely known as the Home of Champions in homage to its status as the host venue to one of the European Tours’ flagship events, The Abu Dhabi HSBC Golf Championship, for 12 consecutive years and counting. Boasting an 18 hole Championship golf course, outstanding practice facilities, a unique 9-hole floodlit course, and exceptional fitness facilities, the emerald oasis is a haven for leisure and relaxation. With a host of restaurants and excellent catering facilities for hospitality events, the club provides the ideal venue for all corporate and social affairs.
Sister venue, Saadiyat Beach Golf Club promotes the heavily desired Island Life with its tranquil setting of blue skies, white sand and turquoise waters. The luxury property with its 18 hole Championship golf course, designed by 9-time Major Champion, Gary Player, and home to the Ladies European Tour’s Fatima Bint Mubarak Ladies Open, has become renowned for its hospitality. Guests are treated to the finest service from Troon’s team of dedicated professionals, who cater to all occasions from casual lunches to corporate golf experiences and live sports entertainment. This Abu Dhabi gem provides an equally premium opportunity for both business and relaxed affairs.
Ed concludes: “Our passion is for the great game of golf and the benefits it brings, our position as a pillar in the community providing a unique escape and unbeatable setting, and the commercial influence the sport and lifestyle can have. We look forward to the opportunity of meeting with prospective partners to share more about our vision and discussing their requirements.”